廖志伟网站_廖志伟博客

廖志伟 认证讲师
互联网电商实战专家
http://jackyliao.jiangshi.org收藏讲师购买讲师服务

扫一扫联系讲师

廖志伟:拉美最大电商入华 欲靠三招夺食速卖通

关键词:[互联网+] 浏览:3798 发布日期:2016-01-20 网页收藏

  • ??

    新浪微博:@电商培训师廖志伟

    更多精彩内容请关注微信公众号:jackielzw

    7月27日消息,当欧美市场渐成红海,拉美等新兴市场或成了跨境电商卖家的新机遇。而在此时,不仅是速卖通等国内跨境电商出口平台想争夺此先机,连拉美本土的电商平台也相继入华招商,来争夺中国的卖家资源。

    亿邦动力网获悉,继德国企业孵化器Rocket Internet旗下的拉美电商平台Linio开始在华招商后,拉丁美洲最大电商平台mercadolibre也于7月份正式面向中国卖家。

    Mercadolibre目前涵盖的拉美13国

    mercadolibre负责人Helcio Nobre向亿邦动力网介绍道,mercadolibre成立于1999年,目前其电商业务范围已覆盖巴西、阿根廷、墨西哥、智利、哥伦比亚等13个拉丁美洲国家,品类已涵盖电子、手机及配件、潮流服饰、家居生活、美容健康以及玩具等,平台卖家月成交总额已达800万美金。

    Nobre称,在过去,mercadolibre一直专注于本地商家的招商,但是从去年开始,mercadolibre决定把平台开放给国际卖家,正式开展跨境电商业务。而中国是mercadolibre开放跨境电商招商的第二个国家,在此前mercadolibre已经开始在美国进行招商,并设立分公司,招募那些原本就在eBay和亚马逊美国上销售商品的美国卖家到mercadolibre上卖货。

    但是,据亿邦动力网了解,mercadolibre在华仍没有设办公室,而作为比Linio慢了一拍在华招商的拉美跨境电商,mercadolibre怎么快速吸引中国商家入驻呢?

    Nobre说道,实际上,目前mercadolibre在华招商的渠道主要有三个:

    第一,跟电商服务商“畅路销”合作。畅路销会帮助mercadolibre在华招商,并且中国卖家能直接利用畅路销在mercadolibre上卖货。在此前,mercadolibre已经跟畅路销在美国开展过类似的合作。

    第二,跟相关跨境电商项目进行合作。mercadolibre跟一些相应的跨境电商项目进行API接口连接,卖家不需要直接入驻mercadolibre,通过其他第三方电商项目就能直接加入mercadolibre并在平台上卖货。

    第三,原始文件方式。mercadolibre会发送一些相关的招商文件或者一些传单,然后让有意向的客户跟招商人员进行洽谈。

    问及拉美电商市场发展的概况,Nobre表示,目前拉美电商发展非常迅速,年增长率已达30%,且移动电商发展的速度明显高于PC端电商的发展速度。但物流仍是跨境电商的一大重点,Nobre称因为mercadolibre纯粹是一个平台性质的电商企业,所以不会像亚马逊一样提供类似FBA的仓储服务。

    “中国卖家可以直邮商品给拉美买家,物流时长大概为一个月左右,这是中国普遍卖家的做法。而使用海外仓会拥有较好的物流体验,但是,因为拉美市场有13个国家,卖家不可能都在13个国家都设有仓库的,而且设本地仓也需要一笔很大的费用。”Nobre说道。

    据亿邦动力网了解,实际上,mercadolibre已不是第一个接触中国卖家的专做拉美市场的跨境电商平台。此前,拉美电商平台Linio已经在深圳设立了中国办事处,并扩大了招募中国跨境电商卖家的计划。而在去年11月,国内前三的南美线路物流服务商广州海德国际货运代理有限公司也上线了旗下拉美电商平台COMPRAME.COM,利用物流优势和中国本土优势,希望快速切入拉美跨境电商市场

    以下为亿邦动力网对Nobre的英文采访原文:

    ebrun:Can you introduce your platform for us?

    mercadolibre:We are much more like eBay and Amazon.We are very focus in Latin American.The company is long,and it is a quoted company in United State.And it sells about 8 million dollars.We are in 13 different countries.Most market is in Latin America,like Brazil,Mexico,Argentina,Chile,and Colombia.We are very strong in Latin America.We are the largest ecommerce player in the range.We are the NO.1 in every country that we are in.And we are very focus on local sellers,the Brazil sellers and other countries’sellers.Last year we start to opening it up the platform to national sellers.We started recruited US sellers in United State that one of those also sell on Amazon and eBay,and one of than send the same product of our buyers.And now we are started to recruited sellers in China.

    ebrun:Do you already have office in China?

    mercadolibre:We don’t have office in China,but we have office in the US.And we are recruiting sellers in China who want to release and sell product in our plat.

    ebrun:What kind of sellers you want to get in China?

    mercadolibre:We want as many sellers as possibility as we can.We have a very vast marketplace.We can give you our top categories which are consumer electronics,Cell Phone and Accessories,Home and Garden,Toys.So in all this categries,we think this space for sellers of China a lot at all.

    ebrun:So what you means is that mercadolibre is just a platform like eBay that sellers can enter your platform and sell things in there?

    mercadolibre:Yes.

    ebrun:How can you attract Chinese sellers enter your platform?

    mercadolibre:We have a partnership with channeladvisor.we have works very well in USA.So in China we want to start recruiting sellers in using channeladvisor.

    ebrun:Could you give us a introduction about the development of ecommerce in Latin America?

    mercadolibre:Ecommerce in Latin America has been growing very fast.Grow about 30%a year.

    ebrun:The people in there prefer buy things on cellphone or PC?

    mercadolibre:Cellphone is growing more faster.

    ebrun:What about the logistic?

    mercadolibre:Seller Shipping to Latin America?So there are two ways that sellers can use.One is the seller can simply ship their product from China.I our platform if your register is the seller from China.We will show that you are the seller from China.And the item will take 30 days to Latin America.And you know that there is many Chinese sellers do that in Aliexpress.Other way is local warehouse.

    ebrun:Do you have warehouse in there?

    mercadolibre:We don’t.Our model is more like eBay.We are simple a marketplace.

    ebrun:Will you prefer the sellers have warehouse in there?

    mercadolibre:Not necessary.Of course it will be a advantage because it will be faster but it will also be a little expensive.Because you have to get extra cost to your supply chain if you have a local warehouse.And don’t forget you have 13 countries,you don’t expect your sellers all have warehouse in 13 different countries.

    ebrun:Expect work with channeladvisor do you have another way to get your sellers in China?

    mercadolibre:We have there ways today.One is visit channeladvisor.The other way is working with API of other program.The third way is basically exchanging files.Exchange file sheet and you can come and cos

企业会员在线交易流程